ISYS NEWS UPDATE

The ISYS100 news team gives you a taste of what to expect in the 10pm edition of 'ISYS100 News'.

Karmin Music

These YouTube sensations became well-known after this video with a impressive 65 million views.

I don't like you Mummy

This child is adorable but his cute face can be deceiving.

KONY 2012

Invisible children is a non-profit organization that aims to bring awareness to the activities of the Lord's Resistance Army (LRA) in Central Africa. It was founded in 2004 and up until recently, their campaign for KONY 2012 went viral. KONY 2012 was created to promote the movement to

 The film's purpose is to promote the charity's "Stop Kony" movement to make indicted Ugandan war criminal Joseph Kony globally known in order to have him arrested by December 2012, the time when the campaign expires. KONY 2012 was released on the 5^th of March 2012 and has reached 89 million views in a little over 2 months. If that’s not awesome I don’t know what is.

After the sudden fame, the corporation then created the event ‘Cover the Night’. This was made to further expose Joseph Kony to the world. ‘Cover the Night’ involved people going around the city at night putting posters of KONY 2012 all over the city so that in the morning when people wake up, they will see the posters everywhere.

Before the actual event however, stress struck the co-founder of invisible children Jason Russell which was the main character in the KONY 2012 video. He was recorded by TMZ, having a very public meltdown on the streets of San Diego. (Warning: This video is explicit, Parental Discretion Is Advised)

This severely damaged the reputation of ‘Invisible Children’. According to Jason’s wife, he was not under the influence of any drug, but was having a breakdown due to the negative attention and personal criticism KONY2012 film has generated. Due to that break down, the KONY2012 campaign have slowly diminished out of societies sight.

Star Wars Kid

Who knows what this Canadian kid was thinking when he decided to make this video but it certainly has caused controversy.

In November 2002 Ghyslain Raza made this video of himself swinging a golf ball retriever around imitating a Star Wars- like battle pretending to be Darth Maul from Star Wars Episode 1.

The video was found by four of Ghyslain's classmates, they started to leak the video, it went viral and he was ridiculed and harassed for it. This video has become one of the most popular viral videos of all times as it is one of the first cautionary tales in the debate about privacy on the internet.

Ghyslain was so ridiculed for his activities in the video that he slipped into depression and had to take time off from school to seek psychiatric care. His family sued the families of the classmates who leaked the video for $250,000, then settled out of court.
The video still remains popular today with still large numbers of viewers, over 25 million to date, and numerous parodies have been created.

Ted Williams the man with the Golden Voice

The original video was recorded by Doral Chenoweth a journalist working for The Columbus Dispatch the video features an interview with Ted Williams panhandling on the side of the road with a sign that read:

I have a God given gift of voice. I am an ex-radio announcer who has fallen on hard times. Please! Any help will be gratefully appreciated. Thank you and God bless you / Happy Holidays

In the recording, Chenoweth asked Williams to demonstrate his voice, Williams improvising a masterful radio station promotion this lead on to brief interview where Williams elaborates on his education and early career of a radio presenter that led to being homeless after drug an alcohol abuse.

The video was re-uploaded by RussiaToday which has since accumulated over 20 million views. 

Ted Williams became an over night sensation featuring on the Dave and Jimmy Show, the Early Show the Today show and Dr Phil. Williams received a number of job offers resulting in work from MSNBC and Kraft Foods and even hosting his own reality show Second Chances at Life.

YouTube Sensation

Keenan Cahill popularity skyrocketed overnight through fun and quirky videos he self-produced of himself lip-syncing and dancing to the hottest hits of the US charts.
He achieved this all from behind his own webcam in his childhood bedroom. The first video produced was a cover of Katy Perry's "Teenage Dream" where it went from 600,000 views to 3 million views in a span of a week.

Since this video Keenan has collaborated some of the biggest stars of Hollywood and gained over 500,000 subscribers. In July last year Keenan was nominated for a Teen Choice Award for Choice Web Star.
Keenan has worked with numerous celebrities such as 50 cent, David Guetta, LMFAO and many more.

What makes Keenan so successful is how he is not just your average teenage boy. He has been suffering from a rare genetic disorder called Mucopolysaccaridosis (MPS-6) since birth, and too many he may be developmentally disabled but this has not stopped him from pursuing his dream.

Keenan's knack of putting his own hilarious spin on all the biggest hits is what has won so many fans over the world and it doesn't look like he is slowing down any time soon with his own clothing brand "Just Love Apparel" being released in the last year.

Walk of the Earth - Somebody That I Used to Know

‘Walk of the Earth’ are a Canadian band that has achieved mild success on Youtube posting covers versions of songs. This mild success turned to a viral hit when they recorded their cover of Australian singer Gotye’s song ‘Somebody that I used to know’. 

This video had appeal for a number of reasons. Firstly, the performance required a lot of skill. Using the one guitar, I can’t imagine how many takes that would have had to do without anyone making an error. Secondly, there is a subtle humour in the video, mostly thanks to ‘beard guy’ (a name dubbed by the internet community), who spends most of the video staring intently off into the distance. 

Strangely, this video has benefited not only the cover band, but the artist himself. It has always been a struggle for Australian musicians to make it on the U.S. charts. Since this video has gone viral, Gotye’s song has reached number one on the U.S. charts, an achievement that hasn’t been made in 12 years, when Savage Garden’s ‘I Knew I Loved You’ hit number 1 in 2000.

Nyan Cat

This video is simple and has an uncomplicated backstory: take an animated cartoon cat give it a pop tart body and send it flying through space leaving behind a rainbow trail with an accompanying Japanese pop song set it to loop and collect views.

If the original running time of 3:37 isn’t long enough for you there are 10 and even 100 hour videos with
13 and 7 million views respectively.

The simplicity of the video helped spawn countless remixes parodies and covers.
Roughly 100,000 videos have been posted with “nyan” in the title in just over a year. These videos combined have over 400 million views. 

Some notable examples include:

Nyan Cat Live Orchestra

Smooth Jazz Nyan Cat

Kids react to Nyan Cat

The real meaning of MPH

Question-

If you travelling 80 miles per hour, how long does it take you to go 80 miles?

To most this is a self explanatory question with the answer being simply 1 hour,  but this question was not so simple for Chelsea Chambers.
When Chelsea and her husband Travis were on a road trip, Travis asked his wife the same simple math question which she struggled to answer for a good 4 minutes.

This video shows the thinking styles that many young people have adopted in today's popular culture and is satisfying to watch for most viewers as they derive a sense of pleasure in feeling superior to another person for knowing the answer.

The video went viral with over 6 million views and the couple appeared on ABC news in the US.

A Dramatic Surprise

TNT’s absurd ad that focuses on observer reactions of unfolding ‘drama’ has exploded (dramatically) onto the web peaking at 6.6 million daily views on just the second day since posted.

The promotion uses simple text to set the scene as a quiet square in a quiet town with a big red button atop a podium placed next to a large arrow labeled “Push to add drama”. A dramatic music score is used throughout the 1:46 minute video to build tension and set the pace. The camera follows the tentative participant as they press the button, immediately a siren is played and a series of increasingly ridiculous events play out with the camera switching to the bewildered onlookers every few seconds.

This video is a strong example of a successful viral video campaign.

Susan Boyle - "I Dreamed a Dream"

Roughly about three years ago, the now famous Susan Boyle auditioned for 'Britain's Got Talent' and blew the world away.



The video has a 'diamond in the rough' theme, and is a triumph in a music industry that has become very superficial in recent decades.

Simon Cowell, the judge that everyone loves to hate, gives his usual harsh judgment when Susan walks on stage. We even see a girl in the audience at 0:45 roll her eyes at the sight of her..

When she belted out the firsts lines to Les Miserables' 'I Dreamed a Dream' it brought tears to our eyes seeing everyone's jaws drop; especially the usually cynical Simon Cowell.

Singing one of the most emotional songs in musical theatre, the dramatic turn of events feels like something out of a Hollywood film.

Although this aired on British television, without the help of Youtube and the internet, Susan's fame probably would have died off after a week. She now has record deals and has released three studio albums.

The video has collectively gained about 140 million views worldwide.

"Friday"

Rebecca Black, a young American recording artist released this song "Friday" on March 14 2011, and it became an overnight sensation after Michael J Nelson, (a comedian) on twitter called it "the worst video ever made". The video amassed with more than 167 million views and over 3.1 million dislikes. On June 16th the video was removed from YouTube but uploaded again due to overwhelming demand and popularity.

Yahoo music called it "the worst song ever".
Time ranked it number 2 on a list of top 10 songs with silly lyrics.

Even with all the negative reviews it can't be denied that there is just something catchy about this song. It's bizarre lyrics and out of tune singing is just hilariously dreadful.

Numerous parodies of "Friday" have been uploaded to YouTube and have become viral in their own right. Conan O'Brien has released a parody called "Thursday" on the Conan show.

Worst song of all time but has become a Youtube sensation!!

Charlie bit my finger!

Ouch Charlie!...The Charlie bit my finger video. The video that defines viral hits in the 'cuteness' category of Youtube videos (and yes, that excludes cat videos).

'Charlie bit my finger' is the perfect example of accidental success. The video was posted by the boys' father, so he could show the boys' godfather, who lived in the United States at the time. Not only did the godfather see the video, 448,712,513 (8:57am 26/04/2012) others did too.

This video holds the record for the most revenue earned by a non-professional video on Youtube. The video has earned over US$500,000^ since its upload on 22nd May 2007.

Revenue isn't the only thing this video has spawned; it has also lead to a series of parodies. The following is one of hundreds (if not, thousands) of parodies available on Youtube:


^Figure from www.globalpost.com

Sitting on the Toilet

Now.. from the title, I’m sure your confused. This is a unique video that 60 million viewers found hilarious. A funny prank turned into a youtube sensation when a sister posted a video of another sister (Nonnie) on the toilet. This was a prank based on revenge after Nonnie posted an embarrassing photo of her sister on Myspace. Although it was a small prank, millions find it hilarious, yet disturbing.

This was the start to a number of parodies. Including different versions:

As well as an auto- tuned mix:

One man's dorky dance can bring the world to its feet!

Matt Harding began travelling around Asia in 2003 and created a website called WhereTheHellIsMatt.com to say conneted with family and friends on his travels. He shot video of himself doing his dace in different locations around the world and when the video was uploaded to YouTube in 2005 it beame viral, viewed by more than 1.4 million people.

Matt's videos supply something which our world hungers - joy.

After years of global crisis filled with terroism, war and fear people were eager for joy and happiness and his videos demonstrate how people from different cultures, countries and world views can still cooperate, come together and just dance.

Since 2005 Matt has uploaded 21 videos to YouTube and have been viewed over 30 million times. Matt also has his own YouTube channel which has more than 31 thousand subscribers.

The Man Your Man Could Smell Like

The Old Spice video campaign was launched on www.youtube.com February 4th 2010 the day after the super bowl capitalising on the post super bowl ad review tv spots. The first TV spot was not until February 8th.


Isaiah Mustafa plays the man your man could smell like gracefully leaping from one romantic scene to another without breaking eye-contact while asking rhetorical questions. Though the Old Spice body wash is for men the campaign targets the female audience, as the company found women more likely to make purchasing decisions.

The Man Your Man Could Smell Like has even been parodied on Sesame Street.

The ad was given positive review by New York Daily News, People Magazine, was recognised by the Cannes Lions International Advertising Festival and even won a Primetime Emmy for outstanding commercial.

Old Spice launched a follow up series where they used Twitter to ask followers to submit questions for the Old Spice Man Isaiah Mustafa to answer.

On Twitter, @JustineBateman wrote "Can the Old Spice guy do ads for ALL the world's products?!

Old Spice has reported increased sales by 107% a year after the campaign. I'm on a horse.

Advancement of Technology

The advancement of technology is clearly evident in this video which was taken at a music festival in California. Holograms were used to depict a late rapper named Tupac performing next to Snoop Dog, another famous rapper. This video went viral straight after the festival ended. The video reached one million viewers in no less than a day.

Hot Problems

Web 2.0 has given the everyday person the gift of a voice. An outlet to share a point of view with the rest of the world. The phenomenon of the internet has also removed the barrier of direct confrontation; allowing people to communicate with the world more confidently.

This, however, has also had a negative impact. The social networking epidemic has also given us the ability to make a complete fool of ourselves on an incredibly larger scale than previously.

Us internet viewers also have a taste in viewing these public humiliations, and promptly sharing amongst our friends. Early 2011 brought us the horrid 'Friday' by Rebecca Black, and the poorness in songwriting doesn't stop there.



Double Take, a teenage girl duo, have brought us a song about the pains of being more attractive than everyone else.

 "Hot Girls. We have problems too. We're just like you, except we're hot."

A part of me feels sorry for the girls foolishness in posting this online, but at the same time, I cannot stop laughing at how terrible every aspect of this video. From the irony in the lyrics, to the awkward on-screen performance, everything about this music video is the worst of the worst, and this is why we love to hate it.

This may be the worst music video I have seen to date, but following Youtube's consistent record, we will probably be graced with something worse in the future.

Welcome

Welcome to ISYS100 goes viral. Our blog will consist of videos that have gone viral in order to demonstrate the changing social values and trends that are occurring in today’s society.

Here is our future plans for our blog and what it should look like.

We hope you enjoy our blog :)