Invisible children is a non-profit organization that aims to bring awareness to the
activities of the Lord's Resistance Army (LRA) in Central
Africa. It was founded in 2004 and up until recently, their
campaign for KONY 2012 went viral. KONY 2012 was created to promote the
movement to
The film's purpose is to promote the
charity's "Stop Kony" movement to make indicted Ugandan war
criminal Joseph Kony
globally known in order to have him arrested by December 2012, the time when
the campaign expires. KONY 2012 was released on the 5th
of March 2012 and has reached 89 million views in a little over 2 months. If that’s
not awesome I don’t know what is.
After the sudden fame, the
corporation then created the event ‘Cover the Night’. This was made to further
expose Joseph Kony to the world. ‘Cover the Night’ involved people going around
the city at night putting posters of KONY 2012 all over the city so that in the
morning when people wake up, they will see the posters everywhere.
Before the actual event however, stress
struck the co-founder of invisible children Jason Russell which was the main character
in the KONY 2012 video. He was recorded by TMZ, having a very public meltdown
on the streets of San Diego. (Warning: This video is explicit, Parental Discretion Is Advised)
This severely damaged the
reputation of ‘Invisible Children’. According to Jason’s wife, he was not under
the influence of any drug, but was having a breakdown due to the negative
attention and personal criticism KONY2012 film has generated. Due to that break
down, the KONY2012 campaign have slowly diminished out of societies sight.
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