The Old Spice video campaign was launched on www.youtube.com February 4th 2010 the day after the super bowl capitalising on the post super bowl ad review tv spots. The first TV spot was not until February 8th.
Isaiah Mustafa plays the man your man could smell like gracefully leaping from one romantic scene to another without breaking eye-contact while asking rhetorical questions. Though the Old Spice body wash is for men the campaign targets the female audience, as the company found women more likely to make purchasing decisions.
The Man Your Man Could Smell Like has even been parodied on Sesame Street.
The ad was given positive review by New York Daily News, People Magazine, was recognised by the Cannes Lions International Advertising Festival and even won a Primetime Emmy for outstanding commercial.
Old Spice launched a follow up series where they used Twitter to ask followers to submit questions for the Old Spice Man Isaiah Mustafa to answer.
On Twitter, @JustineBateman wrote "Can the Old Spice guy do ads for ALL the world's products?!
Old Spice has reported increased sales by 107% a year after the campaign. I'm on a horse.
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